Customer Relationship Management (CRM) is not a sprint—it’s a marathon. A happy customer always translates into profits. The key to a satisfied customer is to attend to different customer requirements and establish a long-term relationship. The technology available today has a significant impact on every aspect of business. Couple with suitable technology, every business process can be improved. Developing strong customer relations requires enhancing customer experiences, and there is a plethora of tools in the market today that aid with the same. An excellent CRM tool is one that combines the best strategies and software, capturing information to manage customer relations effectively and efficiently.
However, CRM has suffered from adoption problems in many companies that buy these tools and bolt them onto an existing sales workflow since rollouts are very complex and have a certain degree of notoriety. The sales personnel and even their managers are likely to see the system as just another hurdle they need to overcome on their neverending quest for a commission rather than a powerful tool to help them fulfill that quest faster. But exactly how should CRM integration be architected, and exactly where should the touchpoints be? And most importantly, how can this be done without affecting existing workflows? All these questions will be answered in this edition, as we will emphasize the value that CRM can bring to your business, how to know if your business is ready for CRM, and what to consider when evaluating different CRM products. To help business decision-makers cherry-pick the right CRM solutions for their respective enterprises, CIOApplications presents “Top 10 CRM Solution Providers 2020.”
